Attention Travel Lovers!
You shouldn’t miss the opportunity to upgrade your Economy flight ticket into Business Class seat for free. You even have a chance to upgrade your next flight to Paris for free! Yes, it is true and this creative marketing campaign is offered by Air France Asia.
Wondering how the upgrade process works?
Chinese Marketing Agency Fred and Farid Shangai created the first mobile game called “Cloud Slicer” that allows all Air France passengers flying from China, Hong Kong, Singapore, Indonesia and Japan to compete against each other during 15 minute wait before boarding at departure. This game is as easy as swiping the screen to cut up clouds. The top scorers will be upgraded to the new Business cabin. The best scorers of the month in each country will have the chance to be upgraded on their next flight to Paris.
The new Air France Business cabins in Asia are now available on Singapore, Tokyo, Shanghai and Jakarta to Paris flights, on the Boeing 777 fleet.
The new Business seats represent Air France’s vision of a premium travel experience and include a fully flat bed, direct access to aisle, and multi-purpose area such as desk, restaurant table, bed.
If you love playing mobile games and will use one of these airports for your travel, try it out. Who knows, the lucky winner could be you?! 🙂
Credits:Agency: Fred & Farid Shanghai Chief Creative Officers: Fred and Farid
Client: Air France
Creative Director: Gregoire Chalopin
Copywriter: Adrien Goris
Copywriter: Jean-Baptiste Le Divelec
Copywriter: Joseph Davies
Art Director: Pierrick Jegou
Art Director: Nicolas Liberman
Art Director: Zhang Ying
Art Director: Jihjan Lee
Art Director: Anna Liu
Brand Supervisor: Antoine Peigner
Brand Supervisor: Sandy Poon
Agency Producer: Louise Battus
Digital Producer: Benoit Petrus
Digital Producer: Boris Leconte
Director: Giovanni Fantoni Modena
Producer: James Rotherham
Producer: Bellinda McCulloch
Digital Production: Mediasia Interactive
Game Developer: Nicolas Liatti