Have I already said that I love Turkish commercials and ads? I guess, yes. And I think, I have mentioned the reason too.
But his time I became a fan of a travel video ABOUT Turkey made by Italian filmmaker Leonardo. Leonardo Delassandri is an author of famous travel video “Watchtower of Morocco”. By filming second ‘Watchtower” video about Turkey, he could add a new form of creative art to his portfolio. However, “Watchtower of Morocco” couldn’t gain as much popularity as “Watchtower of Turkey”
“Watchtower of Turkey”, a 3-minute travel film by Leonardo Delassandri went viral as soon as it got published and has been viewed by 3 million people. The video also got nominated Best of Vimeo 2014.
Gaining popularity and nominations are not as easy as you might think. It took Leonardo Dellasandri to travel 3500 km in 23 days and visit six different cities of Turkey capturing nature, skies, people, landscapes, and many other attractions. This is how Leonardo explains his experience:
“I’ve crossed Cappadocia, Pamukkale, Ephesus, Istanbul, Konya; and tasted baklava, kunefe, doner, the turkish tea; and got the chance to meet the soul of Turkey, its people... and got their smiles and their hospitality. This is Turkey lived by me from north to south, and I hope you enjoy it”
What makes “Watchtower of Turkey” unique?
I think the music is the first and the most important part of this video that makes it so strong. I like his style of choosing the music first and editing the video/footage according to the music’s rhythm.
Leonardo Delassandri says that it took him a long time to find the right music. He chose “Experience” from Ludovico Einaudi (The Untouchables, Insidious) because it has the same instruments that he had heard in Istanbul during a street party. He thinks that it reflects the spirit of Turkey, as the music has a classic orchestral side and a very popular feel.
Capturing the real life moments and editing them as an ongoing story is the other criteria that makes this video unique. Besides filming famous places and sightseeings of Turkey, the author of this great travel video could show culture, daily life, traditions too.
For instance, praying people in mosque, hanging wet clothes on a balcony between two buildings, woman holding heavy bags in one hand and the baby on the other hand, dog laying on a street, women making a dough for a feta bread, some kids buying a bread and other babies playing on a playground with parents, wedding ceremony – all these shots are great example of real life in Turkey.
“The choice of a subject and location is very personal, and probably differs from filmmaker to filmmaker. My work aims to explore a subject that I'm usually most curious about: the people. I'm always seeking to capture a person's beauty. Maybe that is why in my videos I reserve a lot of space for the people to fill. Afterwards the shots of landscapes, architecture, nature, skies, etc. all help me to tie this collection of little stories together in a harmonious way." says Leonardo Delassandri
I also like the way he added specific sounds that makes a lot of impact to the visuals.
For example, street noise water sound, a flock of birds flying by, a call for prayer, kids voice, etc. One of my favorite part is matching the music with the video of a woman playing on a violin. It looks like she is playing that specific part of the music.
The voice at the beginning of the video is also a great idea to attract the attention of the audience. This beautiful voice is spoken by Meryem Aboulouafa, a young Moroccan lady who lives in Turkey as a resident musician. She was a great help during capturing the photos and videos, as she knows Turkey and the Muslim culture well.
I think these two young people made a great professional job by supporting and helping each other. Applause to you both!
If you wonder why a 3-minute travel video gained so much popularity and has been viewed by more than 3 million people, just have a look at it 🙂
Did you love the video? Follow Leonardo Dalessandri on Facebook