Who we are
NUR TRAVEL is more than just a travel company.
We are people in love with Armenia, its mountains, light and ancient culture.
Our homeland is an open-air museum, and we open the doors of this museum to the whole world.
The word “Nur” translates as “pomegranate” – a symbol of Armenia, life and unity.
For us, every guest is not a tourist, but a friend who has come to our home.
And our home is Armenia.
And we believe: a guest should not just be welcomed, but warmed, inspired, and sent off with honor.
The main value of NUR TRAVEL is people.
We build relationships, not routes.
Every trip is a journey of discovery, where Armenia reveals itself through history, art, taste and kindness.
We believe that travel has the power to change people.
And that Armenia helps everyone become better – just as every guest makes our country richer.
Our team
We are a friendly, warm and creative team, united by one love – love for Armenia.
Our guides, photographers, artists, managers, and coordinators are professionals who live and breathe this project.
The brand's founder, strategist, and inspirational figure, Hasmik Khachikyan, has worked in the arts and tourism industries for over 15 years.
She believes that Armenia is not just a destination on the map, but a space of light, creativity, and kindness.
Armenia is more than a destination.
This is a land where the mountains breathe history, where every stone tells a legend,
where the sun gives light and people give warmth.
We want to show Armenia as it is – sincere, hospitable and inspiring.
Наш девиз
Армения — музей под открытым небом.
А мы — ваш проводник и друг.
Добро пожаловать домой.
Come to Armenia with NUR TRAVEL —
Experience beauty, inspiration and hospitality that is unforgettable.
Why NUR TRAVEL
Because we create journeys, not tours
Because every person is important to us
Because we are a team that lives for what we do.
Our Professional Crew
Hasmik Khachikyan
Author and creative director of the RED MUSE photo series — Armenia in Red, where Armenia is revealed as living art, and travel becomes a story told through light, movement, and emotion.
Captain Dawn
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